The original recipe for Rebel Yell dates back to 1849 when it was invented at what would later become the Stitzel-Weller Distillery. Although many famous bourbons were produced at the Stitzel-Weller Distillery (including Pappy Van Winkle), most shared one unique characteristic pioneered by William Laurel Weller himself instead of rye, the bourbons used wheat as a secondary grain in their mashbill, lending a softer, smoother flavor to the whiskey. In 1936, nearly a century after the original recipe was developed, former Louisville Mayor Charles F. Farnsley officially registered the Rebel Yell brand, distilling the bourbon in limited batches for exclusive distribution in the southern United States. This practice lasted all the way into the 1980s when the Stitzel-Weller Distillery was disbanded, and Rebel Yell found its way into the hands of LUXCO Spirited Brands. Now, more than 150 years later, Rebel Yell is bridging the gap between its proud heritage and modern tastes and is available nationwide for the first time in its history. Rebel Yell Kentucky Straight Bourbon Whiskey is handcrafted according to the original, time-honored Rebel Yell recipe developed in 1849. Bottled at 100 proof, this single barrel is the original Rebel Yell wheated Bourbon recipe, aged in charred oak barrels for a decade, yielding a distinctive flavor profile in each batch.

The original recipe for Rebel Yell dates back to 1849, when it was invented at what would later become the Stitzel-Weller Distillery. Although many famous bourbons were produced at the Stitzel-Weller Distillery (including Pappy Van Winkle), most shared one unique characteristic pioneered by William Laurel Weller himself instead of rye, the bourbons used wheat as a secondary grain in their mashbill, lending a softer, smoother flavor to the whiskey. In 1936, nearly a century after the original recipe was developed, former Louisville Mayor Charles F. Farnsley officially registered the "Rebel Yell" brand, distilling the bourbon limited batches for exclusive distribution in the southern United States. This practice lasted all the way into the 1980s, when the Stitzel-Weller Distillery was disbanded and Rebel Yell found its way into the hands of LUXCO Spirited Brands. Now, more than 150 years later, Rebel Yell is bridging the gap between its proud heritage and modern tastes, and is available nationwide for the first time in its history. This 100-proof version of award-winning Rebel Yell Kentucky Straight Bourbon Whiskey is handcrafted according to the original, time-honored Rebel Yell recipe developed in 1849. The higher proof takes the wheated bourbon to another level with a prominent sweetness and added heat while retaining its smoothness, honey, and dried fruit notes. 

The original recipe for Rebel Yell dates back to 1849, when it was invented at what would later become the Stitzel-Weller Distillery. Although many famous bourbons were produced at the Stitzel-Weller Distillery (including Pappy Van Winkle), most shared one unique characteristic pioneered by William Laurel Weller himself instead of rye, the bourbons used wheat as a secondary grain in their mashbill, lending a softer, smoother flavor to the whiskey. In 1936, nearly a century after the original recipe was developed, former Louisville Mayor Charles F. Farnsley officially registered the Rebel Yell brand, distilling the bourbon limited batches for exclusive distribution in the southern United States. This practice lasted all the way into the 1980s, when the Stitzel-Weller Distillery was disbanded and Rebel Yell found its way into the hands of LUXCO Spirited Brands. Now, more than 150 years later, Rebel Yell is bridging the gap between its proud heritage and modern tastes, and is available nationwide for the first time in its history. Rebel Yell American Whiskey is crafted from a blend of bourbon and rye whiskeys, giving it an aroma of rich oak, caramel, leather and red fruits. The palate is dense, filled with sweet plums, raspberries, wheat and rye, and leads to a coating finish accented by oak and hints of chocolate. Rebel Yell American Whiskey is a bold twist on a classic American brand.