In tribute to the year Playboy was founded, “1953”

is Rare Hare’s inaugural product release.

Bottled at 111 proof, this 17-year-old straight bourbon whiskey was finished in Cognac casks from the Champagne region of France. Because of the whiskey’s rarity, only 1,953 bottles were produced.

Rare Hare 1953 embodies the craftsmanship, sophistication,

and passion of Playboy Spirits.