Hirsch Whiskey is named after Adolf Hirsch, a former executive of the Schenley Co. who bought some aging barrels of bourbon from the famed Michter's Distillery before it closed in 1988. It was in 1974 that Hirsch first imagined the spirit that would become legendary over the years. Its unique and turbulent history would prompt Charles K. Cowdery to write the book The Best Bourbon You'll Never Taste, centered around this mythical bourbon. Today the brand is owned by the San Francisco-based distiller & importer Hotaling & Co. They aim to bring back the famous name with premium expressions. "With this reintroduction, we invite people to take a journey into the world of bourbon and discover what makes HIRSCH legendary. THE HORIZON takes the first step into the future of HIRSCH, with additional expressions planned to round out the collection," says Hotaling & Co. President and CEO Dan Leese. Hirsch The Horizon expression is made to embody the spirit of adventure, the lifelong search for new experience chasing the horizon. It's a blend of 2 straight bourbons. Distilled in Lawrenceburg, Indiana, 94% of the blend is a 4-year-old juice with a traditional (75% corn, 21% rye, 4% barley malt) mash bill, while the remaining 6% is a 6-year-old rye-heavy whiskey. Bottled at 92 proof, it's a traditional, complex, and incredibly well-balanced offering that is equally stunning neat or on the rocks.